I want to set up a website for my business

This is fantastic and generally a good place to start when running a business, the next question is what type of website are you looking for?  When thinking about implementing a new website for your business it is really important to ask the questions and find out your requirements before you even begin building the website.

If you don’t have the requirements nailed down you can quickly find your workload escalating, generally this can lead to a project being left unfinished and could end up costing more money in the process. Defining your requirements can seem daunting when you don’t know much about websites.

Here is an example:

Let’s imagine Jenny owns a small cleaning and ironing business and we ask her to provide us brief on her requirements for the website.

My name is Jenny, I need a website for my cleaning and ironing business. My customers need to be able to see what hours I work and what services I carry out, My customers will also need to see examples of my previous work and be able to contact me and check my availability or book my services online, I also need my customers to know the terms of the services I provide.

 

  • Services Page
  • Opening times page
  • Business Hours page
  • Gallery/portfolio page
  • Contact us page
  • Online booking form
  • Terms of services page

 

Once you have the basic requirements written down you have an understanding of what you need to get your website up and running. From the information provided, Jenny will need a 5-page website with an online booking system built in.

Now for the technical part

What language will you use for the website?

  • HTML
  • CSS 3 – 4
  • PHP
  • .Net

Technical details

Many people think websites are easy to build and there is not much technical knowledge needed and this is quite misleading, there are solutions out there that will allow you to build a website easily, the problem you face is when it comes to paying for the solutions, wix is a good example of this, great software but you will then pay fees every month or year for the lifetime of the website which could end up costing a lot more than if you came to a digital agency like us.

Hosting

How will you host the website?  It is important to get your hosting company right, you don’t want a nice shiny website that breaks down every few hours, this is a sure way to lose customers and even worse google’s favour when you do start ranking on the search engines. We use unlimited hosting for most our websites but we do have our own dedicated servers for companies that require extra speed and bandwidth.

SEO

How are you going to manage the SEO of your new website when it is up and running?  This is one of the biggest mistakes people make when building websites, as they think that people will automatically be able to find them, but that’s not quite how it works.

 

  • What happens after your site goes live?
  • How are potential customers going to find your website?
  • What keywords will you be visible for?

 

This is probably the most important part of any website, the traffic you get will be mostly from search engines, followed by social media and then direct searches.