SEO is critical to any website, having a website is great but having a website that drives traffic, and converts that traffic into sales is the difference between failure and success.


SEO- search engine optimisation

In the world of digital marketing, SEO is used to describe the term Search Engine Optimisation. SEO is how people find your website amongst millions of other pages on the internet. A needle in a haystack wouldn’t be so hard to find if you knew exactly where to look, and that’s where SEO comes in.


What is SEO

SEO is a process of optimising the content on your website.  All of the content on your website, including text and images, needs to be optimised, kind of like adding a label giving instructions. Optimising your content will enable us to bring traffic to your website via organic searches from search engines like google, bing, or yahoo.





How does SEO work?

As we said above, SEO is about optimising your content. A spider, also referred to as a crawler, comes to visit your website; the spider looks around, sees the information provided, and adds it to an index.

This index contains millions of websites and since you have optimised yours, it can now be added along with them. When someone searches for the information using a search engine, it goes straight to the index, finds your website, and displays the relevant content.

If we didn’t optimise the contentl, it wouldn’t be included on the index, and the only way someone would be able to find you is by using links you have told them about. This is usually via outreach on social media. Imagine how much of your content could be discovered using organic searches if you added a label to it.

On-site SEO

Is all about how your content is written. We talked about optimisation and being added to the index; however, there is another index within your website. This index is basically a set of instructions on how the crawler is supposed to read the information contained within it.  

Off-site SEO

You can fill your website with an unlimited amount of content, but what’s the point if no one is actually looking for that content? This is where keyword research comes in. Keyword research will tell you what people are searching for, how many times it has been used, and your chances of competing against others when using it. You should form your content around this research. 

Link SEO

Link SEO covers both internal and external linking. Linking pages together via the content that is contained within your website. Allowing other websites to connect to your content as well as allowing guests to write content for your website. All of these things add to link SEO.



SEO Fluctuations

Search engine algorithms can often change, which is why no one can guarantee what affects SEO will have on your website; some promise they can get you a number one spot in the search engines; unfortunately, it doesn’t quite work that way. It is impossible to tell due to the constant fluctuations of where you will be or how long you will stay there.

SEO strategy

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