YouTube is now the second biggest search engine in the world, this means not paying attention to video marketing can be the difference between success and failure.
Conversion & Sales
Including videos into your content can give you huge conversion boosts of up to 80% on your pages, having a video explaining products can help your buyers make up their mind when purchasing your product.
Video Marketing builds trust as you get a more in-depth view of what you are buying, you get to hear a voice, see a face or see the product in detail. This can help your customer make up their mind when they are struggling to make that final decision.
Videos and Search Engines
YouTube is currently the second biggest search engine in the world and not surprisingly is a subsidiary of Google. We believe it would be safe to assume Google would imprint some of their knowledge to help YouTube develop even further.
What you could also safely assume is that it would favour YouTube over some of the other video providers.
One of the great things about videos is how much it appeals to mobile users, You Tube has created a report that stated video consumption rises 100% every year. Not using video in your marketing efforts will only allow your competitors to take the advantage.