On-page SEO is the practice of optimizing pages and content to gain higher ranks in the search engines and to attract more relevant traffic. When someone uses on-page SEO they are referring to the page content and the source code of the website and not Off-page which refers to the links and external factors of a website.
HOW DO YOU DO ON-PAGE OPTIMIZATION?
- Make sure you have H1-h6 tags
- Make sure your content has minimum 300 words
- Place your focus keyword in the title
- Make sure your focus keyword is at the top of the page
- Check the page is fully responsive on all devices
- link to informative content regarding the subject
- Use internal links to other content on your site
When setting up on-page SEO it is very important to consider your reader, pages should always be optimized for human readers first but with a little thought for search engine spiders. Having a set process for writing content can help you keep organised. Google loves structured content and organisation, it helps readers and it will almost certainly gain the attention of the search engines.
Checking your competitors for optimization can also help you determine how competitive a keyword is, if there is a website sitting in the first position of any of the search engine and you can see they have not used any header tags then the chances are that they are only there because nobody else has structured their content right for the search engines. You can take advantage of this.
WHY USE H1-H6 TAGS
Google likes to see content structured and organised and when you setup the H1-H6 tags it sets a hierarchy that gives the content that structure, it tells you how important the content is. At the very least content should always have a H1 tag.
Generally you can see if a page is well optimized instantly when you look at content by its structure, look at this page for example you can see clearly what the title of the page is “What is on-page SEO?” You can see how we have answered the question to help anyone asking this question in the first paragraph, the reason we have done this is to help satisfy the person asking the question quickly.
When writing content and optimizing pages you should always write at the very minimum 300 words, we have a rule of a 1000 words minimum, but we also make sure we give our audience the choice to stay or go, obviously, we want them to stay but that is not giving a good experience, some people might be in a rush and just want the question answered quickly, others might get the question answered quickly and might think actually this is interesting, I am going to keep reading. That means we have been resourceful and we have given a good experience, chances are they will come back. You should always consider this when writing content.